Through strategic manipulation of location and access factors, market opportunities, and iconic urban design, greenfield and brownfield sites and buildings have been successfully transformed into new centres of business, shopping, culture, and urban recreation.
Employer: Olympia & York Developments
Built on a landfill site at the southwestern tip of Manhattan, The World Financial Center is the commercial centerpiece of the Battery Park City project. It set a high standard in the design and quality of its buildings and public spaces, and has become, along with Rockefeller Center, as one of New York’s great business landmarks. The project comprises 8,000,000 square feet of office space in 4 towers; 200,000 square feet of retail space and restaurants, and two renowned public spaces; The Winter Garden and the Waterfront Plaza and marina.
Role: Senior executive responsibility for the pre-construction and marketing phases: selection of architect and design concept, detailed design of buildings and public spaces, development of the arts & events program, design and development of a groundbreaking marketing suite and marketing materials, co-ordinated the development of grand-opening events featuring a major exhibition of conceptual art.
Employer: Olympia & York Canary Wharf Limited
Canary Wharf has taken its place as one of London’s primary business and shopping centres. Phases 1 & 2 transformed a derelict area of the London Docklands into a desirable urban district, featuring high quality buildings, public spaces, retail amenities, and transportation facilities. It included the signature Canary Wharf Tower and two public spaces that have since become London landmarks.
Role: Senior executive responsibility for directing the masterplanning, design, and marketing, including developing the master plan concept, selection of architects, design of buildings and public spaces, development of an Arts & Events Program, design and development of marketing suite, marketing materials, and grand opening events.
Client: Canary Wharf Limited
February 1997 – December 2001
By almost tripling the size of the original phases, and connecting it directly to the newly opened Jubilee Line tube extension, Phases 3, 4, & 5 consolidated Canary Wharf’s position as London’s third business district as well as a major destination for shopping, dining, and urban recreation. It added 9 new office and retail buildings and supporting infrastructure, a destination retail and leisure pavilion, and a major new park and plaza.
Notable public amenities included Jubilee Park, Montgomery Square, the new Canary Wharf tube station, and new waters’ edge promenade and linkages.
Role: Directed a comprehensive review of the earlier project master plan to incorporate additional land area, pedestrian connections and integrated building infrastructure. Managed design of several new office and retail buildings and public spaces.
Client: Industry City Associates
August 2006 – May 2010
This 6.5 million sq ft., multi building industrial complex in Brooklyn is evolving to include a wide range of new employment, cultural, and retail uses. It is becoming a major public attraction, and beginning to realize the full potential of its extraordinary location, accessibility, and building stock.
Role: Working with the previous ownership, retained a wide-ranging consultant team. Directed the development of a strategic master plan for repositioning the complex to diversify uses and tenancies; an artists’ incubator and studio leasing program that attracted over 50 working artist-tenants to the complex; detailed development and feasibility studies with respect to adding substantial retail uses; a comprehensive window-replacement program; development of a new project identity and website. Liaised with City staff, and community and civic groups to position the project for rezoning to include a wider range of retail uses.